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Transmedia as a Marketing and Distribution strategy

Calling all Creative Producers, Development Executives & Distributors

Application deadline: Tuesday 23rd January 2018 * Deadline passed *

Screen Training Ireland and Filmbase are hosting a three-day training programme, focusing on Transmedia as a Marketing and Distribution strategy.


This course is designed for creative producers, development executives and distributors working on projects where a transmedia strategy can be developed around the key entertainment product (Film, TV, Videogame or Print Media). The aim of this is to create a fan base, as well as establishing an entertainment brand – a technique frequently utilised by Hollywood and top TV and Film producers and Broadcasters.

Topics covered include:

  • State of the market: what is the impact – today – of the digital platforms in the Entertainment business? Challenges and opportunities.
  • The new commissioners: the digital platforms and SVOD (Subscription Video on Demand) services.
  • Blockbusters vs Long-tail approach (Hollywood vs Indie models) for established creatives.
  • Use transmedia to get noticed, an approach for up-and-coming talent.
  • Why marketing is key in this day-and-age.
  • The viral myth – why it isn’t real.
  • How to use digital marketing strategies to increase a film or tv show’s visibility and create long and lasting entertainment brands that can span through multiple platforms.
  • How to repurpose content, characters and stories and generate revenues from existing catalogues.

Tutor: Nuno Bernardo

Date: Wednesday, January 31st, 2018
Duration: 3 Days
Venue: Filmbase, Curved Street, Temple Bar, Dublin 2
Cost: €100

Participant Profile:

This programme is for established film & TV creative producers, development executives, and distributors currently resident in Ireland. Producers, development executives and distributors must have film and or TV experience in scripted drama, with a credit on a least one funded production or TV Drama series which has been screened on television or theatrically.

Application Procedure:

Course places are limited. Interested applicants should apply for a place with a current CV via by  Tuesday 23rd January 2018 * Deadline passed *

For further information contact Lynn Larkin at Filmbase e: or t: 01 6796716.